Stop spending pitch hours on work you were never going to win.
Use your own wins, losses and relationships to enter the go/no-go meeting with evidence instead of a blank page. People still decide. The system makes the decision less forgetful.
Twelve-day deadline. Healthcare. No obvious relationship.
Five related opportunities found. One win. Four had no introduction.
44/100, leaning no-go. Reasons, unknowns and past examples included.
The meeting still happens. It starts from evidence and protects the next several days.
Representative scenario. The times and score illustrate the proposed system. They are not a client result.
Three plain tools. One better decision.
The Logbook
A running record of every opportunity, already loaded with the history you have.
Client, sector, relationship, source, estimated value, decision, outcome and the reason you won or lost.The Analyst
A grounded way to compare a new opportunity with what your agency has seen before.
It returns a score, visible reasoning and the closest past pitches without pretending history can make the final decision.The Score
A useful first read delivered where the new-business team already works.
When an opportunity arrives, the whole read lands in Slack: where it scores, what you already know, what's missing and where to start.A score is an argument. Not an oracle.
Fit, relationship, value, timing, capacity and category can be weighted around how your agency actually decides.
The system cites the similar opportunities and source facts behind the recommendation.
A person can disagree, record why and improve the next recommendation.
Client data, access rules and approved tools are defined before the history is loaded.
The cost of the decision before the win rate.
Win rate is directional and slow-moving. Decision time, pitch effort and recorded learning are the first useful measures.
Someone has to write down what happened to each pursuit and why, whether you won or lost. Skip it and the scoring stops learning. It freezes on the day the tool was built and slowly drifts away from how you actually win.
See how the Lookout works