The free session is a useful first look. The paid diagnostic produces the complete picture. A build moves one named agency area between two named rungs.
Each step answers a different question. The free session does not replace the diagnostic, and a diagnostic does not commit you to a build.
I score three areas with you in a live conversation. You leave with three rung positions, one likely starting point and an honest answer about whether further work is worth buying.
I investigate the whole agency, review the systems already in use and produce the complete picture. This is deeper than the free session by design.
Every build has a specific before and after, such as Winning Work from rung two to rung four. I build, test, document and hand over the system with human approval points intact.
The Lookout runs continuously across everything already built. Once a month you get one page. What is running, what is late, what has gone quiet and one fix. On top of that I move one agreed area between two rungs each quarter, and rescore the whole agency once a year.
Pitch history becomes searchable. New opportunities arrive with a scored go or no-go, the reasoning and the closest past pitches attached. People still decide.
See the worked example